How to Critique Your Own Yellow Page Ad
by: Dr. Lynella Grant

Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can’t act like you know anything about your enterprise that isn’t there, on the page. Look at your ad without pride or being identified with your operation. If you pretend it’s someone else’s, you can spot the flaws you’d otherwise overlook.

Mentally put the competition’s name on your ad. Does what you say apply equally well to them? If it does, you haven’t effectively set yourself apart. When all the ads seem alike buyers think they can get the same thing from any of them (and are more likely to select by price). The goal isn’t just to look different, but to actually be different in ways customers notice and care about.


Article Writing
by: Steve Gillman

When I learned about article writing as a way to generate web site traffic, I was intrigued. Unfortunately, it took me several hours to write that first article for my backpacking web site, and another two hours to submit it to several article directories. I still liked the idea, but it seemed like a lot of work for the results. There had to be a better way.

Today, I often write a new article in less than thirty minutes. Then I submit it to fourteen article directories in about twenty minutes. This means six times as much output in the same time, which means six times as much traffic generated, which means six times as much money made for the same effort. It seems very worthwhile now.


Market Your Site with a Smile
by: Dessy Oundian

If you have a business, you know that the most important thing, yet the hardest, is to get your product out to your clients. It does not matter if it is a T-shirt, a baby crib or the latest toilet seat. Getting your product to you clients is called MARKETTING and it costs MONEY. Of course, it makes money too, otherwise why would the big boys spend billions of dollars to advertise and market?

Right… But if your budget is limited, how can you find the way to your customers’ wallets? Two words: Be Creative! Put your imagination at work, combine it with technology and come up with an Internet Marketing Strategy. You will be amazed how cheap, yet highly effective a properly designed Marketing Campaign can be.


In Marketing You Need To Focus On The Benefits
by: Peter Geisheker

In this marketing article I discuss the most important element of marketing - turning features into powerful benefits. If you want to increase sales, you must focus on the benefits of your product or service, not the features.

So what is a benefit compared to a feature?


Contextual Advertising: Is it Right for You?
by: Merle

If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his brother seems to be dipping his "toe in the water."

So what is contextual advertising and why should you care? I thought you'd never ask. You know how when you read a magazine, the pages are littered with ads? Context ads do the same thing, but with a twist. It's a way of distributing Pay Per Click search results across the Net.